Take Action...

I found this list of great quotes on taking action so I thought… mmm… I wonder if I can link them up and make any sense.  So I had a go and here it is, just a little  time to think,  perhaps its a bit weird but it kind of works, I think.

Oh and I’ve left the Capitals in so no nagging about the grammer.

Never mistake motion for action for Action is eloquence and Nothing diminishes anxiety faster than action. People judge you by your actions, not your intentions and You may have a heart of gold – but so does a hard-boiled egg, and we all know If ifs were gifts, every day would be Christmas.  You know, Talk doesn’t cook rice, so Be content to act, and leave the talking to others and you will find All know the way; few actually walk it.

Contemplation often makes life miserable, so We should act more, think less, and stop watching ourselves live, because The first step binds one to the second so know that If your work speaks for itself, don’t interrupt just take the first step.

Deliberation is a function of the many; action is the function of one and its clear to all that Action is the antidote to despair, and ironically, making a statement with words is the least effective method and The trick to getting things done is to list things to do in doable order then Go from A to B, without inventing letters between and keep it simple.

Action worships the deed and The great composer does not set to work because he is inspired, but becomes inspired because he is working and We are all inclined to judge ourselves by our ideals; others, by their acts so give A nod, a bow, and a tip of the lid to the person who coulda and shoulda and did.

He who has made a thousand things and he who has made none, both feel the same desire, To make something, and please, Don’t find fault, Find a remedy because Success will never be a big step in the future, success is a small step taken just now, the first step.

Nature takes away any faculty that is not used so it’s clear to all that He that waits upon fortune is never sure of a dinner and In skating over thin ice, our safety is in our speed.

So although Not everything that is faced can be changed, nothing can be changed until it is faced and Action will remove the doubts that theory cannot solve. So face up and step out.

Men expect too much, do too little yet they know that When deeds speak, words are nothing and As I grow older I pay less attention to what men say.  I just watch what they do and I find that All problems become smaller if you don’t dodge them but confront them because The best way out of a problem is through it.

I believe half the unhappiness in life comes from people being afraid to go straight at things and yet if you remember,  People may doubt what you say, but they will believe what you do and that We cannot do everything at once, but we can do something at once and change our life.

Ok so did it work?

Now is the time to step into the ring,  make your move and if you get slammed GET UP dust yourself off and think of Rocky… and if you get slammed again get up again, and again, and….you know the rest.

Leave a comment if you wish…  something like “hey that was total rubbish” or “Hey now that’s cool”

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Tips for writing great copy in your marketing sales letters and email campaigns....

Have you ever got to the point where you experience such a bad response to your sales copy, that you decide to send your latest sales letter to your mailing list already crumpled, that way they can slam it straight in the bin?

I haven’t figured out how to send out pre-deleted emails yet but it could be a niche piece of software!

Well, if you’ve experienced a dud email campaign or poor sales letter response, you’re not alone, we’ve all been there.

What about knowing, absolutely knowing your latest letter or email will be the “one”. One that makes everything else you have written to appear truly pathetic. You send it out, and you wait, get up early check your mail or inbox and…. wait… have lunch and… anticipate…. after about a week of “well the mails slow” or “some people are sluggish to respond” it dawns on you that the certain killer sales email or direct letter jackpot was a definite failure, in fact, it bombed.

It hurts, it really hurts.

So with the premise that we prefer joy and happiness to despair and hunger,  it pays to work at a system then test and measure (see previous article on Tested Advertising).  Here’s a simple yet effective formula…

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Making Business Decisions Easier in Nine Steps...

Do you struggle to make decisions relating to the development of your business? If you do then you may find this simple KISS process helpful.  The reason many small business owners have difficulty with making choices is because they try to only make correct decisions and that’s a tall order.  Everyone has difficulty making decisions.

If you just can’t decide because you must get it right then you need to improve your process. How? Look at the steps that are involved the process. These steps are similar, regardless of whats involved, whether its investing in the business equipment to employing someone to marketing your products.

Take a look at these nine steps to help you make decisions, they are…

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A clients father died, I told him my story to try and help....

Dealing with death is part of life…

On June the 13th 1975 I was asleep in my flat, it was 11pm and suddenly the door bell rang, it was a horrible sounding bell and I had been meaning to change it but never got around to it. I woke with a start, I wasn’t expecting anyone.

I jumped out of bed and entered the corridor, “who is it” I said through the door. It’s the police came the answer. I opened the door and two police officers stood there, a young lady and a tall male. My heart was racing I just knew something bad was about to unfold.

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Persuasion and Reciprocity...

When someone gives you something of value, you feel the desire to give something back.

As a child you were probably taught to share your toys and sweets with your friends. You might have been given a ticking off when you acted a little selfish, and you received a warm smile, and praise when you shared your stuff, even if you initially didn’t want too.  Reciprocity was installed as a part of your subconscious at an early age.

Outstanding marketers can be seen everywhere giving something free. What they give away  (more…)

Beyond the Secret....

What happens when the Secret doen’t work for you!

Do you remember that first spark of hope you felt when you watched The Secret? I  remember the desire that filled my heart, knowing that – Yes, I can make my dreams come true – FINALLY!   But did you soon see that hope dwindle into frustration? Did you (and be honest now) start muttering things like:

• “It seems to work for other people, but I just can’t get it.”

• “I’m frustrated that sometimes I can get it to work, but sometimes I can’t. Is there a trick?”

• “Why am I having so much trouble?”

• “I think the world and the universe is against me.”

• “I’m trying very hard but still nothing is happening!”

Well apparently you’re (more…)

Tested Advertising Methods...

Tested Advertising Methods by John Caples.

Some refer to this book as the Bible of proven advertising techniques.

There have been many changes in marketing and advertising since the book was written in 1932 but many of the core principles in the book hold true today.  The life story of the author John Caples (1900 -1990) is fascinating and he wrote what many believe to be the greatest advert of all time “They laughed when I sat down at the piano.”

Caples spent much of his life learning how to measure the success of advertising through scientific testing, and today with the cost of marketing  being a key issue in business development,  testing and measuring your marketing results is a critical component of any marketing strategy.  You must test and measure.  In this classic book you will find a wealth of tried and tested methods and it’s also packed with examples.  I find myself smiling as I read the book because it has a certain aged charm, but don’t be fooled as Caples applied rigorous testing to his methods.

Here are three examples of the headlines he discusses and in the book, he also goes into detail on why they worked so well… (more…)

Maximum Influence...

Maximum Influence by Kurt W. Mortensen

Why is this book on in my library!

We all need to influence and sometimes persuade others but the trouble is they don’t teach it a school!      Our success in business is dependent upon our ability to influence others and this book has proved invaluable to me.

I find this book fascinating and packed with powerful insights and I can just pick it up, snap it open and read because every page is worth reading.

There are 12 universal laws of persuasion covered including; Dissonance, Obligation, Connectivity, Validation, Scarcity, Contrast, Verbal Packaging, Expectations, Involvement, Esteem, Association & Balance.  The book is comprehensive and packed with practical examples of persuasion in action,  it’s easy to read and understand and covers a mindboggling array or persuasion concepts.

If you want to increase your influence at home, work, in business or wherever then this book is a must have addition to your library.

Maximum Influence  ISBN 0-8144-7258-3

Match personality with service for better results....

Everyone is in sales, fact. Mums sell kids on cleaning the bedroom, partners sell partners on the need for a new outfit, we all sell.  If you embark on a profession that involves selling (most business)  understanding how certain personality types operate may help you. You may enjoy better results simply by matching your communication of information to their type!

Here is an interesting take on personality traits that you may find helpful to remember in your quest to sell something to someone. (more…)

Pareto & Priorities in Business....

Pareto & Priorities in Business

There are two things that business owners be that Internet Marketers or traditional bricks and Mortar business owners find challenging: thinking ahead and doing things in order of importance.  Establishing priorities and doing FIRST Things FIRST.  And yet this skill is so critical to success.

Learning to establish priorities and doing first things first can make the difference between success in business and just surviving. Working hard or working smart. And the same can be said for all the other areas of our lives. (more…)