Leadership & Vision

Leadership – Who’s driving your business?

When business performance needs to improve it is essential to start by exploring the vision of the leadership in that business. From my coaching experience I have found in many instances, that where a business is not performing, the leadership direction is unclear at best and utterly confused at worst. Often where there is a Continue reading →

Making Business Decisions Easier in Nine Steps

Do you struggle to make decisions relating to the development of your business? If you do then you may find this simple KISS process helpful.  The reason many small business owners have difficulty with making choices is because they try to only make correct decisions and that’s a tall order.  Everyone has difficulty making decisions.

If you just can’t decide because you must get it right then you need to improve your Continue reading →

Tips for writing great copy in your marketing sales letters and email campaigns.

Have you ever got to the point where you experience such a bad response to your sales copy, that you decide to send your latest sales letter to your mailing list already crumpled, that way they can slam it straight in the bin?

I haven’t figured out how to send out pre-deleted emails yet but it could be a niche piece of software!

Well, if you’ve experienced a dud email campaign or Continue reading →

Everyone is in sales, fact. Mums sell kids on cleaning the bedroom, partners sell partners on the need for a new outfit, we all sell.  If you embark on a profession that involves selling (most business)  understanding how certain personality types operate may help you. You may enjoy better Continue reading →

Tested Advertising Methods by John Caples.

Some refer to this book as the Bible of proven advertising techniques.

There have been many changes in marketing and advertising since the book was written in 1932 but many of the core principles in the book hold true today.  The life story of the author John Caples (1900 -1990) is fascinating and he wrote what many believe to be the greatest advert of all time “They laughed when I sat down at the piano.”   Continue reading →

When someone gives you something of value, you feel the desire to give something back.

As a child you were probably taught to share your toys and sweets with your friends. You might have been given a ticking off when you acted a little selfish, and you received a warm smile, and praise when you shared your stuff, even if you initially didn’t want too.  Reciprocity was installed as a part of your subconscious at an early age.   Continue reading →