Tested Advertising Methods...

Tested Advertising Methods by John Caples.

Some refer to this book as the Bible of proven advertising techniques.

There have been many changes in marketing and advertising since the book was written in 1932 but many of the core principles in the book hold true today.  The life story of the author John Caples (1900 -1990) is fascinating and he wrote what many believe to be the greatest advert of all time “They laughed when I sat down at the piano.”

Caples spent much of his life learning how to measure the success of advertising through scientific testing, and today with the cost of marketing  being a key issue in business development,  testing and measuring your marketing results is a critical component of any marketing strategy.  You must test and measure.  In this classic book you will find a wealth of tried and tested methods and it’s also packed with examples.  I find myself smiling as I read the book because it has a certain aged charm, but don’t be fooled as Caples applied rigorous testing to his methods.

Here are three examples of the headlines he discusses and in the book, he also goes into detail on why they worked so well… (more…)

Maximum Influence...

Maximum Influence by Kurt W. Mortensen

Why is this book on in my library!

We all need to influence and sometimes persuade others but the trouble is they don’t teach it a school!      Our success in business is dependent upon our ability to influence others and this book has proved invaluable to me.

I find this book fascinating and packed with powerful insights and I can just pick it up, snap it open and read because every page is worth reading.

There are 12 universal laws of persuasion covered including; Dissonance, Obligation, Connectivity, Validation, Scarcity, Contrast, Verbal Packaging, Expectations, Involvement, Esteem, Association & Balance.  The book is comprehensive and packed with practical examples of persuasion in action,  it’s easy to read and understand and covers a mindboggling array or persuasion concepts.

If you want to increase your influence at home, work, in business or wherever then this book is a must have addition to your library.

Maximum Influence  ISBN 0-8144-7258-3