Oh and I’ve left the Capitals in so no nagging about the grammer.

Never mistake motion for action for Action is eloquence and Nothing diminishes anxiety faster than action. People judge you by your actions, not your intentions and You may have a heart of gold – but so does a hard-boiled egg, and we all know If ifs were gifts, every day would be Christmas.  You know, Talk doesn’t cook rice, so Be content to act, and leave the talking to others and you will find All know the way; few actually walk it.

Contemplation often makes life miserable, so We should act more, think less, and stop watching ourselves live, because The first step binds one to the second so know that If your work speaks for itself, don’t interrupt just take the first step.

Deliberation is a function of the many; action is the function of one and its clear to all that Action is the antidote to despair, and ironically, making a statement with words is the least effective method and The trick to getting things done is to list things to do in doable order then Go from A to B, without inventing letters between and keep it simple.

Action worships the deed and The great composer does not set to work because he is inspired, but becomes inspired because he is working and We are all inclined to judge ourselves by our ideals; others, by their acts so give A nod, a bow, and a tip of the lid to the person who coulda and shoulda and did.

He who has made a thousand things and he who has made none, both feel the same desire, To make something, and please, Don’t find fault, Find a remedy because Success will never be a big step in the future, success is a small step taken just now, the first step.

Nature takes away any faculty that is not used so it’s clear to all that He that waits upon fortune is never sure of a dinner and In skating over thin ice, our safety is in our speed.

So although Not everything that is faced can be changed, nothing can be changed until it is faced and Action will remove the doubts that theory cannot solve. So face up and step out.

Men expect too much, do too little yet they know that When deeds speak, words are nothing and As I grow older I pay less attention to what men say.  I just watch what they do and I find that All problems become smaller if you don’t dodge them but confront them because The best way out of a problem is through it.

I believe half the unhappiness in life comes from people being afraid to go straight at things and yet if you remember,  People may doubt what you say, but they will believe what you do and that We cannot do everything at once, but we can do something at once and change our life.

Ok so did it work?

Now is the time to step into the ring,  make your move and if you get slammed GET UP dust yourself off and think of Rocky… and if you get slammed again get up again, and again, and….you know the rest.

Leave a comment if you wish…  something like “hey that was total rubbish” or “Hey now that’s cool”

Also sign up for my RSS feed so you will know when I next post…  if you can take it.

I haven’t figured out how to send out pre-deleted emails yet but it could be a niche piece of software!

Well, if you’ve experienced a dud email campaign or poor sales letter response, you’re not alone, we’ve all been there.

What about knowing, absolutely knowing your latest letter or email will be the “one”. One that makes everything else you have written to appear truly pathetic. You send it out, and you wait, get up early check your mail or inbox and…. wait… have lunch and… anticipate…. after about a week of “well the mails slow” or “some people are sluggish to respond” it dawns on you that the certain killer sales email or direct letter jackpot was a definite failure, in fact, it bombed.

It hurts, it really hurts.

So with the premise that we prefer joy and happiness to despair and hunger,  it pays to work at a system then test and measure (see previous article on Tested Advertising).  Here’s a simple yet effective formula…

So here’s a simple yet effective formula you can Test and Measure for your emails and letters. Mind you, the only guarantee in life is high taxes followed by death, so please avoid sending 10,000 hard copy letters or a bulk email blast. No, don’t do that, TEST in small numbers then adjust. This applies to email marketing for online sales or offline. Only adjust one thing at a time in your email campaign or direct mail letter. If you change more than one thing (say the headline and the offer) you won’t have a clue which one worked (or failed!).

So here goes, grab a pen and paper and write these tips down, avoid being bone idle and using copy paste, make notes with a real pen so the following tips on writing great copy sink into the gray matter.

• Get the reader’s attention with a bold headline, be brave but not stupid or silly, and remember your BRAND values.

• Talk about and identify to them that you understand their problems or want. Work on WANTS. Let’s face it, we all need to pay our bills, but we WANT new TV and end up watching one at the expense of a bill or two. Wants often outstrip needs.

• Show them how you can help them solve their problem or get their wants. Use bullet points.
• Introduce yourself and tell them about your relevant exerience. Build credibility and demonstrate experience or expertise. It’s best not to start a letter or email buy introducing yourself because frankly – they don’t care about you or your business at this stage.
  
• Show the clients the benefits of your product or service and avoid a list of FEATURES. People buy mostly for benefits.

• Provide some evidence of happy clients, or social proof. Remember there is something called “herd mentality” and many of your prospects follow the crowd so if you can demonstrate the crowd are buying your product you are increasing the “want” in others. Think about the launch of the Ipad.

• Offer your prospect your product and service.

• Now you could use a “limited number” or “scarcity” tactic in your marketing BUT think about it carefully and only use it if its genuine. How often have you seen limited numbers, and though it was just a silly overused ploy. Well, it has a place but be careful as you can lose credibility at a stroke with this one.

• Reverse the RISK. Offer the prospects a money back guarantee. I am amazed how many companies are afraid of using a risk reversal guarantee, yet it’s a great way to demonstrate your belief in your offering and reduces buyer resistance.

• Use a deadline, BUT the same rule applies to this as (8). Only ever use a deadline if its genuine. if you use one stick to it and only use one if it fits your product.

• Use a call to action and explain it in simple terms. I.E. Do this, and then do this.

• Use a P.S. and even a P.P.S. to entice the reader to take the call to action. These should include extra bonuses or incentives.

So there you have a simple twelve step process you can practice and use to good effect in both internet and offline marketing for sales and lead generation activities. Good luck.

Leads are the life blood of your business and we have a complete Marketing system to help.  Crack the “lead getting code” here with our FREE Training and its here.

To your success

Courtney Wilding

If you just can’t decide because you must get it right then you need to improve your process. How? Look at the steps that are involved the process. These steps are similar, regardless of whats involved, whether its investing in the business equipment to employing someone to marketing your products.

Take a look at these nine steps to help you make decisions, they are…

1. The first stage is to define the problem/opportunity in simple terms. Write out the details, and think about the situation. Take a little time to do this as it will make the whole process easier.

2. Consider where you are currently and compare it to where you want to be.  If you have  a problem, try to find the real cause and not just surface symptoms, dig deep.  Study opportunities in the same way. Consider a SWOT analysis, what are your Strengths, Weaknesses Opportunities and Threats.

3. A great tip here it to do your best to complete a SWOT from your competitor perspective (assuming you have some knowledge of their business). It won’t be perfect but you will gain some insights.

4. Think about the goals you have and your priorities (See my article on Pareto). Combining this information will help you reach a decision. However, you need to identify what is important and what is not. Also ensure your choice aligns with your long term values and brand.

5. Look for different ways to solve your problem not just the obvious ones. Creative thinking, reading and talking to others may uncover ideas. If the decision is very important, it will worthwhile to invest time and energy looking at all of the options.

6. Consider the consequences of each possible action/decision. Use careful thought. Think about what resources will be needed in terms of people, cash, time, energy, skill,  knowledge and the time taken away from current projects. Write down the answers to these questions to help you focus. Discuss the outcomes with your team and get clear on whats good/bad.

7. Look at all the alternatives and select one that fits your goals and resources available PLUS ensure it is in alignment with the company and your core values. This is a vital point and must be part of any serious decision you make. If none appear to fit find a new one by combining some of the possibilities or making a compromise.

8. Once you have made your decision, implement it quickly and then follow through and follow up with everyone involved. Ensure they have a clear plan of action and hold accountability and progress meetings if appropriate. This will allow you to manage change and help ensure your choice is the right one..

9. When you have made a decision,  stick with it and improve as you go.  By doing this, you can improve your decision making ability. Remember, decisions are always made with imperfect knowledge and that’s OK, its mostly the norm for business.

One last bonus tip: To gain clarity and context create a Mind Map. I use mind maps for most of my businesses and would not be without my mind mapping programme, I’d rather loose my TV.

For information on Mind Mapping go here

Courtney Wilding
Business Coach
Online Entrepreneur

On June the 13th 1975 I was asleep in my flat, it was 11pm and suddenly the door bell rang, it was a horrible sounding bell and I had been meaning to change it but never got around to it. I woke with a start, I wasn’t expecting anyone.

I jumped out of bed and entered the corridor, “who is it” I said through the door. It’s the police came the answer. I opened the door and two police officers stood there, a young lady and a tall male. My heart was racing I just knew something bad was about to unfold.

“Are your Courtney Wilding” the lady police officer asked. “Yes” I answered “What’s going on” My heart felt like it was going to rip out of my chest. “May we come in” “Yes of course” they entered the hall way. “It’s your father; he has been involved in an accident. He was taken to hospital but we’re sorry to tell you he died before arriving” I went cold.

Even today 35 years later I still go cold if I relive that moment, like right now. My head went into tail spin “no no no” was all I could think, I couldn’t think.
I quickly got dressed and left the flat, the police wanted to take me to my mother, about 4 miles away. I said no and I ran and ran and ran and ran, finally arriving at the street… and devastation.

My father at age 49 was out for a walk on June the 13th 1975, he was crossing a main road near his home and was mown down by a speeding out of control car.
He never regained consciousness. He was gone. Just gone

Two days before I was with him and mum at home, I popped in to see them as I lived in a flat (didn’t call them apartments in them days) but liked to see them often. We had a laugh and I told them about the latest Monty Python sketch from the TV as I loved it. They thought it was stupid and silly but they enjoyed my take on it.

I never saw my father again after that visit. I never said what I wanted to say. I never had the chance. It was over, finished, gone, final, the end and it was brutal. It was a moment from hell for me, my three young sisters and mother, it plunged us into mind spinning chaos, disarray, fear, remorse and utter gut wrenching grief. That moment changed everything. It’s etched deep inside me.

He was a gentle man, a skilled craftsman, a diligent loyal worker, a decent man, a good father and provider. He never once raised a hand to any of us and yet ruled with a rod of iron. He was a social person and ran local committees, and as a young man he was a really good football player and later an expert gardener. He had a keen sense of irony with a charming smile. He loved his first car, it was a pale blue Mark 1 Ford Cortina and later as he entered his 40s he changed to an Austin Cambridge with a chrome stripe. He only ever had those two cars.

I often think about what he would make of us today. All four of his us have ‘done ok’ I often wonder what he would have made of his seven grandchildren and now his four great grandchildren.

That moment in my life changed me forever; I had three young sisters to protect and lead and a mother who had never worked. I developed a deep sense of loyalty, empathy and care and I understood, through pain how death can affect those left to deal with it.

Today my family look back and remember him fondly, we sometimes reminisce about him. I miss him and wish he was here, but no longer in a sad way, that’s passed now, no, more in a happy way. I often say to myself “OK dad what would you have made of this” he never answers but I feel sometimes it’s worth asking.

What I am saying is you never get over the death of someone close, but you do begin to come to terms with it and over time your feelings and thinking change from anger, rage, why and grief to acceptance and understanding.

However hard it might appear, only think fond memories, any other type will not help you and are futile. Trust me I know.

When someone gives you something of value, you feel the desire to give something back.

As a child you were probably taught to share your toys and sweets with your friends. You might have been given a ticking off when you acted a little selfish, and you received a warm smile, and praise when you shared your stuff, even if you initially didn’t want too.  Reciprocity was installed as a part of your subconscious at an early age.

Outstanding marketers can be seen everywhere giving something free. What they give away  is of value to their prospects and customers. They understand this gift will trigger the feeling in many people to give or do something back in return, either by buying a product or staying on a mailing list etc.

• Have you ever received a free sample in the post?

• Have you ever attended a free webinar or downloaded something of real value?

These are simple examples of someone using the law of reciprocity.

The practice is quite easy to use.  Give a sample  or gift you have created to your prospects and they will be more likely to buy the next time they see it or hear from you, and they will be inclined to buy because of two reasons.

1)      They will recognize your brand and feel they have already experienced your product because they pick up on what is familiar to them.

2)     You (your brand) are nice enough to send a free gift, and because it was good they will feel that they should (to a greater or lesser degree) at least buy something.

We feel a certain sense of obligation to return the favour. Reciprocity, based on scientific research, appears to be a powerful law when used in the art of selling persuasion. I recently wrote a review of the book Maximum Influence and in there the author; Kurt Mortensen refers to it as ‘the Law of Obligation.’

Now I appreciate you can’t give away a car or  a full training course  so what do you do if you don’t have sample products and services?

How do you take advantage of reciprocity of share and share alike?  The answer is simple, create something! Use your imagination and give away something of perceived value to someone and they will feel a sense of obligation.

You don’t have to give away free samples of the actual product to utilize reciprocity if you don’t wish to. As long as you give away something related and that has perceived value, examples could be;

A Report containing useable information

A How To booklet

A Coaching Session

The main thing is to be creative and test and measure which gift has the stronger influence.

So your next step is to find or create something to give away for free with nothing expected in return.  Reciprocity (Obligation) works.  The key is that what you give away must be of value to your potential customer.  Traditional promotional items like cheap pens, fridge magnets and a mug with your photo on it may be useful and probably funny but perhaps it’s best to steer clear of these!

Courtney

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]]> http://courtneywilding.com/persuassion-and-reciprocity/feed/ 12 http://courtneywilding.com/beyond-the-secret/ http://courtneywilding.com/beyond-the-secret/#comments Tue, 06 Apr 2010 18:37:02 +0000 Courtney Wilding http://courtneywilding.com/?p=1600 What happens when the Secret doen’t work for you!

Do you remember that first spark of hope you felt when you watched The Secret? I  remember the desire that filled my heart, knowing that – Yes, I can make my dreams come true – FINALLY!   But did you soon see that hope dwindle into frustration? Did you (and be honest now) start muttering things like:

• “It seems to work for other people, but I just can’t get it.”

• “I’m frustrated that sometimes I can get it to work, but sometimes I can’t. Is there a trick?”

• “Why am I having so much trouble?”

• “I think the world and the universe is against me.”

• “I’m trying very hard but still nothing is happening!”

Well apparently you’re not alone.  About 97% of people also can’t make the Law of Attraction work for them the first time round. Think about it, just like anything else, you have to practice  before you see success. A child doesn’t learn to walk without falling over a couple of times, right?

But in practice, everything is easier said and done. When you’re frustrated, it’s hard to stay positive. And it’s harder to stay positive when the evidence all around you screams negativity like the unstable economy,  or a senseless acts of violence.

And do you know what happens when you fail to stay positive? That’s right – you start attracting negative things in to your life.

So how can you make the Law of Attraction work for you? How do those who successfully implement the Law of Attraction do it with such confidence and finesse?  Well, here’s three tips so you avoid feeling frustrated or tired of begging from the universe, because you know how to start manifesting.

1. Allow Yourself To Receive

Just like a lost child who asks a police officer, “Excuse me Sir, can you tell me how to get to the post office? Can you? Can you? Can you? Can you?” Well, if the child goes on and on asking, he won’t hear an answer, right?

Well, it’s the same thing with your mind. If the only thing your mind is doing is transmit, transmit, transmit, the universe — which is trying to respond — can’t give you a single thing because you’re not allowing yourself to receive!

So, have confidence in yourself and stop exhausting yourself by running around begging for riches, and then wondering why nobody is dropping a penny in your cup (Hint: It’s because you’re running away too fast, before they can even reach for their wallets).

Just think of your desires and leave it out there, go away, and trust that your cup will be filled when the time is right.

2. Be Patient With Yourself

Receiving takes time but people often give up a couple of steps before the finish line because they’ve decided that it’s not working and it’s never going to work.  Worse still are those who use more and more energy because they think that with more resources, the results will come faster.

This is like expecting nine mothers to conceive and deliver a baby in 1 month. You also can’t bake cakes in half the time by doubling the temperature. You’ll burn the cakes!  In simple terms: Everything in this world has a natural development time, and this fact will not change no matter what resources you throw at it.  We have to be patient. We are governed by the laws of the universe, and we cannot change the natural development time.  If you remember this, you will less likely work yourself up into frustration, or worse, push yourself into a downward spiral of negativity.

3. Support and Educate Yourself

Like the child who is learning how to walk, you need support. You also need guidance on how, and also role models to look up to.

Many people give up because they think that “The Secret” is the “be all and end all” solution. Well, it’s not. “The Secret” is just a small portion and has never been the whole answer. Coming to the conclusion that the Law of Attraction doesn’t work without looking at changing your habits is like coming to the conclusion that exercising is not an effective way to lose weight because all you did is run on the treadmill for 2 hours a day.

So seek and be hungry for new knowledge.  While the Law of Attraction is not an overnight delivery service.

Check  this . Beyond the Secret.

Courtney

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Some refer to this book as the Bible of proven advertising techniques.

There have been many changes in marketing and advertising since the book was written in 1932 but many of the core principles in the book hold true today.  The life story of the author John Caples (1900 -1990) is fascinating and he wrote what many believe to be the greatest advert of all time “They laughed when I sat down at the piano.”

Caples spent much of his life learning how to measure the success of advertising through scientific testing, and today with the cost of marketing  being a key issue in business development,  testing and measuring your marketing results is a critical component of any marketing strategy.  You must test and measure.  In this classic book you will find a wealth of tried and tested methods and it’s also packed with examples.  I find myself smiling as I read the book because it has a certain aged charm, but don’t be fooled as Caples applied rigorous testing to his methods.

Here are three examples of the headlines he discusses and in the book, he also goes into detail on why they worked so well…

1. How a Fool Stunt Made Me a Star Salesman.  Selling a course of salesmanship.
2. How I Improved my Memory in One Evening.   Selling a course on improving your memory
3. The Deaf Now Hear Whispers.  Selling hearing aids

Whilst the words and products contained in the book may appear a little dated, the systems and methods for writing great copy remain as relevant today.  In his copywriting  Caples employed a three step approach to creativity which was;

• Capture the prospects attention.

• Maintain the prospects interest

• Move the prospect to favourable action…    sound familiar!
  

Finally to wet your appetite here are some of the chapter headlines.

• The most important part of an advertisement.

• Headlines that attract the most readers

• How to write the first paragraph

• Twenty ways to increase selling power of copy

• Thirty two ways to get more inquiries from your advertising… and much more.

Know I don’t know about you,  but I believe these insights are invaluable and should be part of your armoury as you learn to market and develop your online business.  The book is relevant, well laid out, easy and enjoyable to read and packed with priceless information.

Tested Advertising Methods  by John Caples   Published by Prentice Hall Business Classics  ISBN 0-13-244609-X

Why is this book on in my library!

We all need to influence and sometimes persuade others but the trouble is they don’t teach it a school!      Our success in business is dependent upon our ability to influence others and this book has proved invaluable to me.

I find this book fascinating and packed with powerful insights and I can just pick it up, snap it open and read because every page is worth reading.

There are 12 universal laws of persuasion covered including; Dissonance, Obligation, Connectivity, Validation, Scarcity, Contrast, Verbal Packaging, Expectations, Involvement, Esteem, Association & Balance.  The book is comprehensive and packed with practical examples of persuasion in action,  it’s easy to read and understand and covers a mindboggling array or persuasion concepts.

If you want to increase your influence at home, work, in business or wherever then this book is a must have addition to your library.

Maximum Influence  ISBN 0-8144-7258-3

Here is an interesting take on personality traits that you may find helpful to remember in your quest to sell something to someone.

If you are predominantly someone who enjoys adventure, being creative, the idea of fame, personal development and loads of recognition, chances are, you could be a sociable person who like to influence others with your charm and magnetic personality. You’re an outward type person who likes to party, have fun and feel people love you.  You’re a concept thinker – the big picture, and don’t have time for detail.

Also you might fear rejection,  and the idea of people thinking you are not worthy of their time would really hurt you and even offend you.  You may need to be reminded from time to time that not everyone is a concept thinker, some people require tedious details and not everyone likes to talk as much as you!

OK perhaps that’s not you, instead maybe you feel less worried about what people think about you and are prepared to smash doors down to get the sale. You’re driven and control focused. You thrive on achievement and advancement. A good challenge and competition fires you up, as long as you retain control! Screw anyone who wants power over you, freedom rules OK.

You are a serial entrepreneur and enjoy the feeling of power and crave wealth as a means to feel good about yourself.  The thought of not achieving fast results will drive you insane and you hate being taking advantage of.   ‘Just get it done’ would sum you up.  Sometimes you need reminding that other people have feelings and not everyone is as quick to work things out as you and so patience would help!

No not you either!  Perhaps then the idea of everyday being different and challenging would really mess with your emotions.  You crave stability and security and dislike sudden unplanned change.  You’re the reliable, stable type, someone who takes responsibility very seriously indeed. You can get a bit stubborn if things don’t go to your way and you like to form concepts,  enjoy affection, co-operation and family happiness. In fact you would quit at the top if your family life was negatively affected by your business.

For you there is nothing worse than being criticised for your performance.  When communicating with others it could help you to remember that not everyone likes predictability and logic, they just don’t need to know how it all fits together.  They want the bigger picture in a hurry and will work out the system later.  Some people like to take a risk, perish the thought.  Try and talk a sociable through endless logical steps in a process and you’ll lose them.

If you don’t feel you’re any of the other three types then perhaps you’re the detail lover. Your cupboards and garage are tidy with everything labelled. Your accounts are in order, you double check your mail and your tax returns are to the penny accurate and everything has its place.  You’re a “don’t rush me  I need to work through the detail”  type.  You like to confirm all the facts and feel you have a detailed picture.

There is nothing worse than chaos to you; a messy rushed sloppy pile of work would give you nightmares. You want to read  the small print   because you see it as a reflection of your responsibility. There’s nothing nicer to you than a bit of analysis.  For you it can be hard to imagine there are carefree people who make decisions on sparse information and an exciting concept they can be part of.

If you consider that most of your prospects will fall into one of these four types (not 100% but approximately) then tailoring your communication to their style could help you.   For example if you are the detail lover and you’re dealing with someone who has a tendency to be  driven and  a quick decision maker you might take offence at the fact he wants to “cut to the chase” and “get on with it” he may not want to know the all the fine details to begin with!

On the other hand,  if you’re dealing with a  steady reliable type craving logic and  you’re a sociable type not  really interested in the logic of it all and simply want to “talk about the big picture,”  you may  fail to provide the steady reliable type with logical thought through ideas and diminish your chances of him buying your concept!

Courtney

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There are two things that business owners be that Internet Marketers or traditional bricks and Mortar business owners find challenging: thinking ahead and doing things in order of importance.  Establishing priorities and doing FIRST Things FIRST.  And yet this skill is so critical to success.

Learning to establish priorities and doing first things first can make the difference between success in business and just surviving. Working hard or working smart. And the same can be said for all the other areas of our lives.

The fact is you will simply never get everything done and you must accept this premise.

Something’s are just not worth your input.

James Fields (Management Consultancy) stated the average worker is productive only 55 percent of the time, 15 percent is spent on personal time and the remaining 30 percent is lost through poor planning, unclear assignments and poor discipline.

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Most business owners have heard of the Pareto Principle, more commonly known as the 80/20 Principle. Roughly stated this says that 80% of your business comes from 20 % of your customers.  It’s more a rule of thumb than an absolute rule but it’s fairly accurate.

Other examples of the Pareto Principle are:

20 percent of a book contains 80 percent of the content.

20 percent of our work gives us 80 percent of our satisfaction.

20 percent of our products bring in 80 percent of the profits.

When it comes to your priorities, 20 percent of your priorities will give you 80 percent of your production IF you spend your time, energy, money and personnel on the top 20 percent of your priorities.

In the area of customers, it is vital to identify the 20 percent who account for 80 percent of your business. These are your “crème de la crème” and strategies must be put in place to care for them and provide outstanding communication and service.

For your team, you must identify the top 20 percent producers. Spend 80 percent of your people time with these people to develop them to their full potential

Before you can invest time in ensuring your priorities are met you have to clearly define what they are.

Establishing priorities will come from your mission, your goals, your time frame, all other resources, planning ahead, current emergencies/crisis and potential return on investment.

Also you have to understand where you currently invest your time, and the best way to do this is to simply keep a record for a two week period of the activities you undertake and then analyse  and compare them to your known priorities.  You might be surprised to discover just how much time you spend on dealing with things that are low priority

When you establish priorities you could get as much as a fourfold return in your productivity. Think what this would mean in your business!  Every business person needs to understand the Pareto Principle and how to define priorities as it applies to the areas of customers, marketing, systems, team and leadership.

In leadership, take an honest look at the question “What do I have to do that no one else can do?”  A leader can give up everything except final responsibility; you must learn to delegate and never abdicate. You can decide whether you will be reactive or proactive when it comes to the use of your time.

The questions are not;

“Will I be busy?” but “How will I invest my time?”

“Will my calendar be full?” but “Who will I choose to fill my calendar?”

“Will I see people?” but “Who will I choose to see?”

Here are six simple steps to begin your new focus on the 20 percent and setting priorities.

1. Clarify exactly your mission and goals.

2. Place a value on all your activity.  What is the value of ONE minute?  If you new this you would treat it with respect.

3. Don’t allow others to determine your schedule.

4. Complete a time audit on yourself and evaluate your daily routine.

5. Recognise time wasters.

6. Adopt a do it know mentality and either; Do it, Delegate it or dump it.

Do this, make appropriate changes and watch your productivity and personal satisfaction rise to new heights!

I highly recommend the excellent book The 80/20 Principle by Richard Koch

Until the next time

Courtney

Wealth Creation