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Everyone is in sales, fact. Mums sell kids on cleaning the bedroom, partners sell partners on the need for a new outfit, we all sell. If you embark on a profession that involves selling (most business) understanding how certain personality types operate may help you. You may enjoy better results simply by matching your communication of information to their type!
Here is an interesting take on personality traits that you may find helpful to remember in your quest to sell something to someone.
If you are predominantly someone who enjoys adventure, being creative, the idea of fame, personal development and loads of recognition, chances are, you could be a sociable person who like to influence others with your charm and magnetic personality. You’re an outward type person who likes to party, have fun and feel people love you. You’re a concept thinker – the big picture, and don’t have time for detail.
Also you might fear rejection, and the idea of people thinking you are not worthy of their time would really hurt you and even offend you. You may need to be reminded from time to time that not everyone is a concept thinker, some people require tedious details and not everyone likes to talk as much as you!
OK perhaps that’s not you, instead maybe you feel less worried about what people think about you and are prepared to smash doors down to get the sale. You’re driven and control focused. You thrive on achievement and advancement. A good challenge and competition fires you up, as long as you retain control! Screw anyone who wants power over you, freedom rules OK.
You are a serial entrepreneur and enjoy the feeling of power and crave wealth as a means to feel good about yourself. The thought of not achieving fast results will drive you insane and you hate being taking advantage of. ‘Just get it done’ would sum you up. Sometimes you need reminding that other people have feelings and not everyone is as quick to work things out as you and so patience would help!
No not you either! Perhaps then the idea of everyday being different and challenging would really mess with your emotions. You crave stability and security and dislike sudden unplanned change. You’re the reliable, stable type, someone who takes responsibility very seriously indeed. You can get a bit stubborn if things don’t go to your way and you like to form concepts, enjoy affection, co-operation and family happiness. In fact you would quit at the top if your family life was negatively affected by your business.
For you there is nothing worse than being criticised for your performance. When communicating with others it could help you to remember that not everyone likes predictability and logic, they just don’t need to know how it all fits together. They want the bigger picture in a hurry and will work out the system later. Some people like to take a risk, perish the thought. Try and talk a sociable through endless logical steps in a process and you’ll lose them.
If you don’t feel you’re any of the other three types then perhaps you’re the detail lover. Your cupboards and garage are tidy with everything labelled. Your accounts are in order, you double check your mail and your tax returns are to the penny accurate and everything has its place. You’re a “don’t rush me I need to work through the detail” type. You like to confirm all the facts and feel you have a detailed picture.
There is nothing worse than chaos to you; a messy rushed sloppy pile of work would give you nightmares. You want to read the small print because you see it as a reflection of your responsibility. There’s nothing nicer to you than a bit of analysis. For you it can be hard to imagine there are carefree people who make decisions on sparse information and an exciting concept they can be part of.
If you consider that most of your prospects will fall into one of these four types (not 100% but approximately) then tailoring your communication to their style could help you. For example if you are the detail lover and you’re dealing with someone who has a tendency to be driven and a quick decision maker you might take offence at the fact he wants to “cut to the chase” and “get on with it” he may not want to know the all the fine details to begin with!
On the other hand, if you’re dealing with a steady reliable type craving logic and you’re a sociable type not really interested in the logic of it all and simply want to “talk about the big picture,” you may fail to provide the steady reliable type with logical thought through ideas and diminish your chances of him buying your concept!
Courtney
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