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Maximum Influence by Kurt W. Mortensen
Why is this book on in my library!
We all need to influence and sometimes persuade others but the trouble is they don’t teach it a school! Our success in business is dependent upon our ability to influence others and this book has proved invaluable to me.
I find this book fascinating and packed with powerful insights and I can just pick it up, snap it open and read because every page is worth reading.
There are 12 universal laws of persuasion covered including; Dissonance, Obligation, Connectivity, Validation, Scarcity, Contrast, Verbal Packaging, Expectations, Involvement, Esteem, Association & Balance. The book is comprehensive and packed with practical examples of persuasion in action, it’s easy to read and understand and covers a mindboggling array or persuasion concepts.
If you want to increase your influence at home, work, in business or wherever then this book is a must have addition to your library.
Maximum Influence ISBN 0-8144-7258-3
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